Mailgun Benchmarks & Settings

When you have installed and activated your Mailgun Extension for Groundhogg, you will see the following benchmarks:

Important: You must set up your Mailgun webhooks as outlined here prior to using these benchmarks.

Email Opened

Runs when a contact opens an email sent via Mailgun.

Email Delivered

Runs when an email is successfully delivered to a contact’s inbox.

Link Clicked

Runs when a contact clicks a link within an email sent by Mailgun. Important, you must use link tracking in Mailgun for this benchmark to function.

Settings

In the Mailgun Settings section of Groundhogg, you will find the following settings:

Webhook Signing Key – This is provided by Mailgun to verify that a webhook from their servers is genuine.

Verify Webhooks – Using the key above, our extension will verify each webhook is genuine. We recommend you enable this option.

Update Contacts – When enabled, we will attempt to update a contact based on the information returned from Mailgun. This will include geolocation data. Importantly, by default, we do not overwrite any information that is already entered for a contact. We will attempt to update:

• Country
• Region
• City
• IP Address
• Timezone

Auto Unsubscribe – When enabled, we will automatically unsubscribe a contact when an email permanently fails. This can be useful to keep your list clean, improve deliverability and decrease bounces. We recommend you enable this setting.